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Shor points to D economic messaging as being more popular and successful than D cultural messaging, and also points to the importance of mass media and partisan affiliation in forming opinions, I think. So he does call for a kind of rematerialization of D messaging

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Jacobin has a post out essentially saying the same thing. People REALLY hate activist language, even if they're sympathetic to the larger point. https://jacobinmag.com/2021/11/common-sense-solidarity-working-class-voting-report

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How does the potency of class divide square with educational divide so prevalent in politics.

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author

great question. i'll be addressing that in a data-oriented followup piece

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